I'm new to this and new to being a freelance bookkeeper. I have experience, but just need to get the clients. I have been to various networking events and given out my business cards. There seems to be lots of interest, but that interest isn't turning into clients yet. Please tell me it gets better, plus if anyone's got any top tips on winning clients I'd be really pleased to hear them.
I would say before the recession it was better being a freelance bookkeeper.
I started my bookkeeping business in August 2006, by March 2009 was near enough full time, then lost half of client base to recession. Have now taken on full time job to go alongside the clients I have left.
Would say that it does depend on which part of the country you live in as some areas bookkeepers are not struggling for clients.
I found mainly that where small businesses are not as busy they have time to do their own bookkeeping.
Thanks for your response. I'm in Surrey, so hopefully shouldn't be too bad. Probably expecting too much at an early stage. Will just have to keep going!!
KMB - it's not a quick answer; I've been updating the Crunchers marketing strategy and have identified over a dozen sales marketing methodologies that underpin what we do.
There are many lead generation tactics you can use and it's important to get them working together.
You've been networking (offline) but are are you using LinkedIn (online) as well? Did you add the contacts you made to your database so you can send them your email newsletter which pulls them into your news/blog? Did you follow up on the phone? Do you have free useful reports to send out?
