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Post Info TOPIC: Are Bookkeepers being squeezed currently?


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Are Bookkeepers being squeezed currently?
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I've been reading over a few topics of how to market one's Practice and the stories of other members who have had difficulty finding new business.

One can never read and do enough when it comes to marketing, I accept that a vital ingredient is perseverence and learning and following all the precribed processes when it comes to promoting your business. However.....


my perception is that currently (may be because of the economic climate?) that the bookkeeping profession is being squeezed: one the one side by proprietors who think they can do bookkeeping themselves, and on the other by accountants who do bookkeeping, payroll, and the like, under the banner of "business services."


My perception of the squeeze has come about, lietrally because I am experiencing both of the above things, I have had, quite frequently:


"We do our own bookkeeping"

"Our accountant does it"

What is interesting is that, despite promoting my Practice over the last year as a bookkeeper, people are actually approaching me because they want an accountant. All the new business coming my way is for accountancy and tax - all by word of mouth. I have been networking, I have advertised in the Thomson Local, I have a website.

So this all suggests to me that it's bookkeeping, not me or my marketing that's the issue.

Is anyone else feeling this?
 
 


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..I perhaps ought to add, that, of course, if I get the accountancy and tax work, I generally get the bookkeeping too. But my strategy was to expand my Practice as a Bookkeeper and work with other accountants...but people seem to want the A & T and bookkeeping as an add-on when thet get part-way through, or to the end of the year, and find they can't/haven't got round to doing it themselves...

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This is when Kris's Desperation pricing comes into play Phil.

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Hi Phil,

nice to have you on board.

yes, people are looking at bookkeepers as cheap acountants. Some are able to fulfil the role and some get in above their heads, (making the sweeping assumption here that you come in the first category).

Don't know how many past posts that you've read on the site but when I first started offering only bookkeeping services I quickly determined that there was no way that I was going to be able to make a living from bookkeeping to trial balance, VAT and Payroll. Ended up going back to being a banker for six months and then reinventing my practice with the help of a chartered freind.

At the moment there is I fear a real issue that a lot of workers have been / are in the process if being made redundant and many office workers feel that book-keeping is something that they could pick up in order to get back to income very quickly.

Many have no idea what they are getting into and for those that pass the exams I don't feel that there is the market out there for the volume of people going down that path.

Many bookkeepers are willing to cut their fee's to a loss and offer services that are beyond their skill level just in order to get clients. Only a fool would try to compete with these people on price but time and again I am hit with clients saying things like "but x down the road is only asking £5 per hour for that".

My answer of course is that they should then go to x down the road and I'll see them in a year when they are ready to pay my prices.

Talk in a bit,

Shaun.

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lol that reminds me of that joke,

Man walks into a shop and asks how much the light bulbs are,

"7 quid" came the reply,

"7 quid? but x down the road sells em for 3 quid but he's got none in"

"well they're only 3 quid here when we've got none in" came the reply.


But yeah, i know what you are saying Phil, even in industry it seems that jobs are being advertised for Bookkeepers at just above minimum wage, yet the job descriptions are bordering, teetering and even edging into Accountancy.

No wonder we all get confused as to where the line is drawn between Bookkeeping and Accountancy.

Neil.

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As answered on icb forum:


Hi Philip,

Although it can be difficult to build a new practice, and it often takes time to perfect and put in place a marketing strategy to attract business, I don't think that there is a lack of work. Neither do I really think we are being squeezed. I don't blame people for trying to save a few pounds doing their own books, nor do I blame accountants for trying to get extra work where they can.

I think a lot depends on how you deal with the replies you have been getting. If you say thanks very much for your time and walk away then I can see how that may be an issue. Personally I see such replies as an opportunity. Let me explain, if someone says I do it myself then you can start to talk to them about what they do, when they do it, how long it takes, what their time is worth and hopefully make them realise how you can actually be cheaper in the long run. The same goes for the accountant doing it, you can start to explain how having a bookkeeper rather than an accountant is better value.

In answer to your question, there will always be obstacles, its whether we try to overcome them or let them defeat us that will determine the success of a practice.

Kris


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As accountants, we don't actively go looking for bookkeeping work, but it comes down to people's perceptions. Some people are happy to have both a bookkeeper and an accountant, some only want to deal with one outfit and think that things will be more efficient that way.

As to the comment about businesses doing their own bookkeeping, the biggest hurdle tends to be cost. Apparently, bookkeeping is easy and anyone can do it, so it comes down to whether you're going to be cheap enough! I am, of course, being facecious, I've seen the mess that people make when they do their own tax returns, which is, after all, just a case of putting a few numbers into a few boxes.

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Surely you're not saying that tax is taxing Nick?

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Thanks for all the comments folks and I appreciate your benefit of the doubt Shaun. If I was tell you that I file all my clients' self-assessments on time, have no rejections, can do the same with Statutory Accounts and have won repayment disputes with HMRC for amounts between four and six figures, I'm sure all observers to this topic can draw their own conclusions as to whether I can fulfill my role. wink I'd perhaps take polite issue with the term "cheap accountants", although I'd grant you "cheap" is more a 'does what it says on the tin' term, than the ubiquitous and, pretentiously euphemistic "affordable". I completely agree, Shaun, with the issue of people wanting their books done on the cheap, or by themselves, and then cocking it up.

I am actually going to a Business Expo next month, which is aimed at people who work from home. I intend to promote my practice there as "Bookkeeper and Small Business Accountant" - as there are no other stands from the Accounting Industry there - so I will try and remember to share my experience on here.

QBM - I think you "undersell" when you say tax returns are just a matter of of putting a few numbers into boxes. You and I know that that's true when it comes to software, but there is an important underlying knowledge of what goes where and serious implications if it goes in the wrong box, not to mention our knowledge of tax legislation that determines what is what isn't allowable expenditure etc. I agree with your "facecious" remark completely tho'biggrin.

Kris - thanks again - see my remarks on ICB forum.

I guess its all about making people realise the true value of bookkeepers - and this discussion is helping me to crystallise that. So thanks all.



-- Edited by PhilMarshes on Sunday 23rd of September 2012 11:10:12 AM

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QBM - it's just dawned on me that when you say 'just putting numbers into boxes', you were being facecious then too, probably! <Doh!>

 

and sorry it's GBM...Nick even

 

..I *am* new....

 



-- Edited by PhilMarshes on Sunday 23rd of September 2012 11:23:13 AM



-- Edited by PhilMarshes on Sunday 23rd of September 2012 11:24:43 AM

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Hmm, my ICB post seems to have gone (or maybe I didn't press the send button). Anyway, it wenet something like:

Thanks etc - and I agree with much of what you say Kris - but one has to identify the obstacles before you demolish them.

Re you latest point: I have two Practices, one licensed by the ICB and, another by the ICPA (Certified Practising Accountant) - I deal with Statutory Accounts through the latter, which is actually no business of the ICB.



-- Edited by PhilMarshes on Sunday 23rd of September 2012 12:46:18 PM

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Hi Phil,

personally I think that the term cheap accountants is quite apt.

Around my area in the Midlands the average charge for accountants comes out to around £35 per hour (plus VAT), the average for bookkeepers is around £15 (generally no VAT but I'm an exception).

The expectation of clients is that a bookkeeper is able to perform all of the work that they need an accountant to do for them (everything from data entry to accounts filing) but much cheaper.

Its a debate that has risen it's head on here many times as to where bookkeeping ends and accountancy begins and personally I feel that the best arguement is taking the ACCA's definition of bookkeeping being the keeping of records up to trial balance, VAT and Payroll. Anything beyond that including all filiing and tax work is accountancy.

People who study AAT are to all intent and purpose acccountants although those of higher bodies would debate that statement.

Similarly ICB and IAB put accross that they are bookkeepers but at level IV to my mind they cross the line into accountancy territory. That higher nodies basically choose to ignore that of the ICB but accept it of the IAB is purely politics.

What hope do we have of determining where one stops and the other begins when the lines are so vague with the supervisory bodies!

The term accountant is currently not protected (although I believe that it should be) so hypathetically anyone could call themselves one although peoples own PII tends to keep people within the remit of their professional bodies.

I know that the ICB is trying the get the term bookkeeper defined in statute which cannot happen unless there is a clear definition of what a bookkeeper and accountant is. I think that such success would cause more problems for bookkeepers than it solves as the accountancy bodies would just taken everything lucrative and leave behind what they didn't want.

It sounds as though you are already working as an accountant for your clients so have you thought perhaps about working towards IFA or AIA? You can still keep your ICB qualification but just a thought that membership of an accountancy body may open more doors for you via increased networking opportunities.

just a thought,

kind regards,

Shaun.

p.s. forget the last paragraph. Just read you follow up about ICPA. Sorry, I'm answering with only half the story!

p.s.2 Yes, Nick was being sarcastic about perceptions vs reality in the few boxes line.



-- Edited by Shamus on Sunday 23rd of September 2012 11:55:07 AM

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...tho' in fairness to the ICB, they are not the only professional body to do this, the more recent posts show the ACCA does this as well (and I'm pretty sure the ICAEW does).

Shaun - agree with almost all you say, with the exception of protecting the word "accountant" - I do not support that for, inter alia, the same reasons you cite as opposing the protection of the word "bookkeeper". An interesting and quite emotive debate this one: Vince Cable was lobbied by the ACCA a few years back to get a bill though parliament that would protect the word "accountant" - thankfully this failed - but the argument from the Accountancy Bodies (and VC) was this the public needed to be protected from unqualified and uninsured practitioners.

Firstly, "qualified" does not just mean qualified by the examinations that are set by those professional bodies that are granted their privileged status by The State - it can also mean qualified by experience: a dictionary definition of qualified goes something like "possessing the necessary skills and knowledge to perform...etc". Secondly, if being uninsured is the issue, then why not just legislate to ensure anyone calling themselves an accountant carries PI?

Taking that into account and the following article:

http://www.paulgosling.net/2008/12/protecting-accountants-from-accountants-accounting-business/

the revelation should become apparent that this was/is less about "protecting the public" and more about choking off the supply of accountants in order to raise the fee income of ACCA and ICAEW branded firms - which of course means higher prices for consumers...and that's "protecting the public"?

I can see the value in standard-setting for, perhaps all, professions, but this needs to be carefully balanced to enable those who are perfectly capable and competent to be recognised and allowed to continue practising and not used as a pretext for stifling competition for the benefit of the fewer at the expense of the consumer.

This is already the thin end of a widening wedge - there's been an explosion in recent years of "instutionalising" an increasing number of professions, trades and vocations. There's already a "Car Wash Association" can you believe, whining about "unregulated hand car wash operators"....you can see where this can end up...£10 less a week for the poor lad who just wants to wash his neighbour's car for a bit of pocket money...



-- Edited by PhilMarshes on Sunday 23rd of September 2012 12:49:40 PM

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Indeed you or I could Krissmile



-- Edited by PhilMarshes on Sunday 23rd of September 2012 12:45:17 PM

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Thanks Shaun smile

Nice to be received and welcomed so well.

Our respective breadth of certifications will, I'm sure prove very interesting.

I'm also IoD and CMI, for what its worth wink - not bookkeeping or accountancy ones, I know, but the experience I have had in enabling me to attain those, may prove relevant every now and then.



-- Edited by PhilMarshes on Sunday 23rd of September 2012 07:48:28 PM

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Didn't see any comments on ICB forum. Just one poinntt though, as a practicing ICB associate, you shouldn't be dealing with statutory accounts.

Kris

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Surely you identified the obstacles in your opening post. As for the two professional bodies, i wasn't aware you could do that, learn something new each day.

Kris

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Hi Kris,

I think (could do with some confirmation from James here) that the ICB is quite flexible and subverts their own restrictions to the higher body that you are with... Unlike the ACCA regulation 8 (Grrrr) which runs rough shod over what one is allowed to do under any other body that one is with.

Provided the the ICPA is happy with the services that Phil supplies I don't think that there would be any issue from the ICB.

By the way, did you ever give the IFA a call?

all the best,

Shaun.

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Yes - I did, er that's the point...?

The ICB, in my view can be very heavy handed and imperious in the way they treat their members sometimes. Some of what they say, I perceive as quite artful and seems to be designed to make people believe something that is not entirely true, such as this issue with Statutory Accounts. Another example is they say on their website (or they used to) that practising bookkeeping without an ICB licence is illegal - this is false - what is illegal is to practice without registering with a Money Laundering Supervisory body (of which HMRC is one) - so I could actually practice bookkeeping through my ICPA practice (which is regsitered for MLR with HMRC) and not bother paying the ICB their £75.00 each merely for the privilege of using their Crest.



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Shaun, your boy is a genius. Chartified, I believe, is not (yet) a word, let alone a protected one.....that's giving me naughty ideas wink



-- Edited by PhilMarshes on Sunday 23rd of September 2012 07:47:09 PM

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Or you could practice without either, just having HMRC supervision for MLR. I knew that bit, I was maybe confusing it with ACCA reg 8.

I did give ifa a call shaun, I need to send them an application, cheque and details of my previous qualifications then they'll let me know if they can hep.

Kris

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..and even if the ICPA were unhappy with the services I was providing (which they are not), again, it has nothing to do with the ICB.



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Shaun

Thanks for your mention of the IFA - yes I have considered taking one or more of their qualifications (in preference to more ICB ones actually).

When you say the ICB are looking to get the word "bookkeeper" defined by statute, are they looking to get the word protected, do you know?



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I just, (if I may ), would like to take issue with the term "higher body". Do we mean here that Accountancy bodies are in some way better/higher than bookkeeping ones and then infer that the same applies to members of the respective professions? I would beg to differ - here, I *will* take my hat of to the ICB as I think they have got it right in promoting bookkeeping as a valuable profession that is *distinct from* and not *lower than* accountancy.

The skills set of accountants vs bookkeepers are different, but overlap and, my experience tells me that there are many accountants who don't have the first clue when it comes to bookkeeping - posting year-end journals that: alter the VAT account and then not advising the bookkeeper that an adjustment needs to be made on the VAT return; make a general adjustment to debtors or creditors without specifying the personal account in question..any sound familiar?

I grant you though, that there does seem to be a perception that Accountancy Qualifications are "higher" than those of "just bookkeepers", no doubt a perception that continues to be cultiavted by CCAB bodies but one that I'm sure we'd all agree needs to be changed. ICB and IAB to their credit, promote bookkeeping as an alternative to accountancy, at least for sole traders.



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PhilMarshes wrote:

Do we mean here that Accountancy bodies are in some way better/higher than bookkeeping ones and then infer that the same applies to members of the respective professions?


Hi Phil,

hope that this reads as constructive discussion rather than in any way aggressive which is not my intent but always good to clear that up vbefore launching into possibly heated debate.

Yes to the above statement. To some extent. I'm not saying that there is anything inferior about the people with the qualifications. Take this site as a good example. We have ACCA, ICB, ICAEW, IAB, AAT, IFA, ATT etc. be they students or practicing members all talking as equals (don't think that we have any AIA or CTA's yet).

I would not for one moment put myself over Bill (Wella) or Kris or many others or the site because of the exams that I have passed.

What I am saying is that in the greater scheme of things accountancy qualifications are higher than the bookkeeping ones.


I would beg to differ - here, I *will* take my hat of to the ICB as I think they have got it right in promoting bookkeeping as a valuable profession that is *distinct from* and not *lower than* accountancy.


Agreed, bookkeeping is a valuable profession but the issue is that the higher the ICB level of qualification the more it becomes accountancy rather than bookkeeping.

One can get from scratch to AICB status and open a practice in less than a year (sometimes a lot less). Comparritively to gain a practicing certificate with the ACCA will take seven to twelve years. (based on 5-10 years for the qualification plus two years relevant post qualification to be considered for a practicing certificate).

The ACCA paper F3 alone incorporates everything in the ICB syllabus for all levels. (And papers F1 to F3 incorporate the entiety of the AAT syllabus).

Considering the above statement in relation to ACCA paper F3 (or the old 1.1) ICB is not different, it's just a lot less.


The skills set of accountants vs bookkeepers are different, but overlap and, my experience tells me that there are many accountants who don't have the first clue when it comes to bookkeeping


I got 99% in ICB level I and 98% at level II using only ACCA study materials for the old paper 1.1. Do you feel that ICB members would be able to take ACCA paper F3 using only ICB study materials?

Surely that shows that paper F3 is all of the same plus more.

An issue that I've mentioned on the site before is that I fundamentally disagree with professional bodies giving unwarranted exemptions as unfortunately with some Universities bookkeeping is an option on their accountancy courses but then the professional bidies give exemptions from the low level papers (which is where bookkeeping is enshrined in ones thinking) based on having a degree meaning that it is quite possible to become qualified without understanding bookkeeping.

I had exemptions available to me but chose not to take them (ACCA exemptions you have to pay for the exam and get a guaranteed pass... Where's the fun in that!).

I also have an issue with unqualified accountants working in chartered practices as accountants meaning that the perception from the general public is that the practice is chartered, the accountant works in the practice , therefore the accountant must be chartered!

If people are unqualified then that's fine if your a good accountant but don't hide behind chartered status that you haven't earned.

I fully agree that there are bad accountants out there the same as there are bad bookkeepers (don't get me onto the bookkeepers who learn Sage without the manual side of things... Think firework and blue touch paper).



I grant you though, that there does seem to be a perception that Accountancy Qualifications are "higher" than those of "just bookkeepers", no doubt a perception that continues to be cultiavted by CCAB bodies but one that I'm sure we'd all agree needs to be changed. ICB and IAB to their credit, promote bookkeeping as an alternative to accountancy, at least for sole traders.


But that statement rests on the perception of bookkeepers working as accountants rather than as pure bookkeers which would only go up to trial balance.

If you think that the professional bodies have a downer on bookkeeping you should get a handle on how they think of each other.

Pecking order is definitely with ICAEW / ICAS / CTA at the top of the tree with ACCA / CIMA next level down, then IFA. AIA, ATT, then AAT which is really the bridge between bookkeeping and accountancy.

Following your logic it would seem that bookkeeping was a completely seperate tree rather than the base, actually the very roots or foundations to use another analogy of accountancy.

 

Please don't constru any of the above as ICB or bookkeeping knocking. It's simply a defence of accountancy being perceived by some as no better but different which is like saying a BMW M3 is no better but different than the base BMW 1 series. They both do their job well, both will get you from a to b without problems, the M3 does everything that the 1 series does but people are happy to pay more because they know how much more it can give them on top of everything that the 1 series can.

There are many out there working as bookkeepers who are more than capable of being accountants. And there are many bookkeepers who fulfill the role of accountants in the SME sector. The key is though that whether called a bookkeeper or an accountant they are working as an accountant.

So yes, to my mind in the pecking order accountancy comes above bookkeeping.

 

kind regards,

Shaun.



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Hi again Shaun

I don't interpret your comments as aggressive and appreciate your making that clear from the outset - it's all about the loss of 'body language' during written discussions. My comments weren't intended as aggressive either, or indeed to be derogatory to accountants (or anyone for that matter).

We are at risk of labouring on semantics here, but:

A distinction needs to be made about what people achieve via exams and what they do in practice subsequent to that. I know that accountancy examinations cover bookkeeping, but people doing those do so ultimately to be accountants, not bookkeepers. As you've suggested (and with which in the main I agree) the operations beyond trial balance are undertaken by the accountant, which may involve ETB work etc making adjustments to the TB and therefore accountants are not always concerned with the day-to-day logistics of the bookkeeping records and sometimes do not appreciate the problems I identified in my previous post. It may be more accurate for me to describe accountants as having "additional" skill sets rather than "different" ones, but I don't necessarly accept that "additional" always means "higher".

I accept the issue about Chartered Accountants - which reminds me: when talking about protecting words (which actually means The State coming in and telling people what they can and can't call themselves, "legally").. "Chartered Accountants" do, already benefit from a protected term, as do Chartered Certified ones.

Again, semantics-risk, but I reiterate my point about the defintion of qualifed or unqualified - I don't accept that examination by a State-privileged entity (or otherwise) is the only way of being qualified. Experience and word of mouth can be just as valuable as designatory letters, and, in fact, in my experience, have served me as well as, if not better, than the 5 designations I carry after my name.

Bookkeeping is part of the 'Accountancy Tree' (a branch if you like), other branches being Tax, for example. I'd perhaps like to think of an "Accountant" being the equivalent of a GP in the medical profession, with specialists in certain areas. Bookkeeping, being one of those specialist areas - a general ACA or ACCA accountant may have covered the entire equivalent of an ICB, IAB, or AAT syllabus, but, once in practice may only continue to practice "post-TB" skills and not "pre-TB" ones.

I agree completely with your remarks about people learning Sage and not understanding the principles of what lies underneath it.

The ICB LII Manual Bookkeeping licences ICB members to prepare final Sole Trader accounts (i.e. beyond the TB stage), so even by then, accepting our definition of the distinction, Bookkeepers are undertaking accountancy work.

But this is all useful and bringing us back round to the original topic and I think that Bookkeepers need to highlight that they can prepare final accounts for Sole Traders, without the need of an accountant (other than to do their tax return - but that can be overcome by doing the ICB's tax paper). Additonally, if you set up two practices, (one as ICB) and another as an accountant, (or just one practice and don't bother with the ICB) you can do tax and Stat Accounts as well. In terms of getting and keeping business, it would seem this might be the way to go.

It sounds like we all (well the group of us on this topic) perform the accountancy function in entirety, anyway, from sorting the carrier bag of receipts to the annual tax return...I think there's a lot to be said for that!wink



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Great response Phil and glad my post came over as it was intended.

Can't see anything in there that I disagree with.

Yes, all of us here (Neil (Spam kebab) excepted for now) cover the whole spectrum of services from carrier bag to final accounts which is not something that I would like to move away from.

Actually, I think that we're a very good example of why this forum works. Nick's CIMA, Kris is ICB, Neil is PQ AAT, You are ICPA (and ICB), I'm IFA and PQ ACCA.

What other site would have that sort of mix all chatting together in freindly open debate on this subject matter

Think that you'll enjoy it over here Phil.

All the best,

Shaun.







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Shamus wrote:

why this forum works. Nick's CIMA, Kris is ICB, Neil is PQ AAT, You are ICPA (and ICB), I'm IFA and PQ ACCA.

What other site would have that sort of mix all chatting together in freindly open debate on this subject matter


Isn't that the same as happens over at AWeb? Kris

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lol Kris,

I think that the heads of bookkeepers, students and end users impaled on spikes at the entrance to Aweb may prove somewhat offputting to some.

On the whole qualifations thing they were asking at school the other day what ones parents did and my boy (whose almost 14) got slightly mixed up saying that I was working towards being a Chartified accountant.... If the ACCA take that one up you heard it here first.

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Phil - yes, I do think bookkeepers are being squeezed and (in my opinion) this will intensify.

Have you seen http://www.receipt-bank.com/

Bookkeepers needs to change their business model and stop trading processing time for money and look to add value in terms of becoming the trusted advisor.

The trouble is accountants are also being squeezed and they are trying to do the same.

At Crunchers we've decided to add on the accounts/tax.

Good luck

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@Kris - you are free to base your business model on people not being computer literate.

[Type corrected due to not being computer literate]

In your example the car owner would have 5, 10 or 20 bills from all the other mechanics for £200 being 10 hours work at £20 for not fixing the car. My guess is that he/she would be happy to pay the £500 from the Value Pricing one especially as the price would be agreed before he/she did the work.

@Shaun - the rate of change is increasing but I accept it may take 10, 20 or 30 years for what I say to be the norm.



-- Edited by BobHarper on Monday 24th of September 2012 02:07:11 PM

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Thanks Bob - v. interesting.



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Morning Bob,

that link is going to make people even more confused as the add ons include Crunch (which even more confusingly has almost exactly the same icon as Crunchers) and Xero which is I believe more Crunchers than the Crunch in the links.

I appreciate that you keep talking about getting one's branding / corporate identity, etc. out there so the issue over Crunchers / Crunch branding must be causing major headaches at the Crunchers secret strategy bunker.

There seems to be quite a few of these receipts processing companies around but they suffer from a couple of major issues. The first being that they tend to be in India or Pakistan meaning that either one entrusts their clients receipts to the postal service (who even managed to lose some of my documents between my office and Birmingham last week!) or one scans all of the receipts simply moving the sorting, collating and inputting to photocopying. (Sure that's why the good people on here all paid so much to study their craft).

Where I find myself in agreement and I'm sure that you will conclude the same by reading the entirety of this thread is that all of the contributors to this thread offer the full accounts service.

The discussion turned from the headline subject to what is a bookkeeper or more to the point where does bookkeeping stop and accountancy begin as the lines are very blurred.

Some bookkeepers are able to make a living going no further than trial balance but I would say a growing number (as this thread testifies) already offer the full service to clients but have retained the title of bookkeeper rather than accountant due to the bodies that they belong to.

That said, you cannot get away from the fact that there will always be major demand for bookkeepers (although maybe not so much as the number of new bookkeepers available).

Small / Micro businesses need good quality bookkeepers who offer the full accountant service at a cheaper price. Mid size businesses need both employee's and temporary bookkeepers to ensure that their records are kept up to date. Proper Credit Control departments need people who know their way around the ledgers without paying an accountant to do Credit control work.

However, I feel that Crunchers is taking the Micro business need for accountancy services from their bookkeepers and extrapolating that as though such were the only option for bookkeepers which of course it is not.

It cannot be emphasised strongly enough that some people are very happy with offering services up to trial balance, VAT and Payroll work and I see no reason to burst their bubble with frighteners of the role of bookkeeper disappearing which it isn't and won't.

What does not to my mind exist is the bookkeeping service as pure bookkeeping for the Micro business who very much either use a bookkeeper, an accountant or do it themselves. They do not tend to use more than one of those options.

Then again, it is not the Micro businesses that advertise for AAT qualified bookkeepers on the Reed website and whilst there are way too many applicants for every job (over 900 for an accounts assistant job in Wolverhampton within 2 hours of posting!!!) there are still thousands of bookkeeping jobs in the UK in the SME sector.

If we go quite specific though and change the Crunchers statement to that bookkeepers working with Micro businesses need to change in order to offer the full service then I am in agreement with that as its a small market with a lot of competition.

But of course, as mentioned above. All of the contributors to this thread already offer the full accounting service in that sector as that's the field that we have decided to work in and we appreciate that is what the clients in that arena need.

Just felt that I needed to emphasise this as a lot of bookkeepers and students read these threads. Far more than contribute on the site and I don't want people feeling that they have wasted their money buying courses for an industry that no longer exists as that is very far from reality.

kind regards,

Shaun.






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I think both the latest contributions are really useful.

There may be bookkeepers (potential, training or qualified) who are already aware (without reading this thread) of this "cheap competition" and been disheartened.

Both introducing it here and then highlghting its shortcomings will prove useful knowledge to those who need to rebut the arguments from potential clients about using this kind of service.



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@Shaun - the role of bookkeeper won't disappear IF the definition of a bookkeeper evolves and changes. But, a business based primarily on processes is not viable for start-ups because the Internet is removing the need for this and driving down the costs below manual work.

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Surely though that is implying that the role of bookkeeper won't disappear IF the bookkeepers become accountants which by definition means that the role of bookkeeper disappears and I'm just not seeing it for the reasons given in my previous reply.

The internet is a great tool but the information doesn't end up on it by magic.

I remember years ago a client spent a small fortune on a new computer network for his business. I don't know what planet the guy was on but he assumed that as soon as he switched everything on then he would be able to use it as the information would somehow all just be there.

An extreme example of a business owner who shouldn't be allowed to use anything sharper than a crayon there but it emphasises a point in that the internet as with any computer system is a tool that needs human interaction.

The receipts issue is that it goes to a spreadsheet but the weak link is how does the receipt get to the person, I assume in a low wage part of the world, in order to input the data. My only conclusion is that the bookkeeper scans and sends the receipts which will take in many cases longer than simply entering the data onto the system.

Then again, what you are saying there is that we should replace bookkeepers with minimum wage workers to send receipts to cheap labour in the third world to input without the knowledge of UK tax legislation to make judgement over how the receipts should be recorded. This is then transmitted back to the UK for the bookkeeper now called an accountant to decode the returns and break out the expenses that should not be expenses.

Also missing there is that clients either are unaware or are fully aware and try one on to put things through expenses that they should not. The sorting and collation process is an important step in identifying expenses that belong instead in the DLA.

Surely all that we have done there is create more work and more steps to the process which only becomes cheaper due to offshoring the work and at year on year 18%+ wage inflation in India I'm sure that won't last for too long. That said, with Indian companies already sub contracting work to Indonesia and the Philippines there is likely to be some flexibility yet in that approach for practices looking to go down that route.

Anyway, the point is mute from the perspective of my practice as it is part of my practices mission statement and a strong selling point that a clients documentation will only ever be handled in the UK by qualified, experienced UK based bookkeepers and accountants.

kind regards,

Shaun.




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@Shaun - bookkeepers can evolve and change without becoming accountants in the sense of doing year-end accounts and tax. For example, they can be technology experts, financial managers and/or business/trusted advisors with business planning etc (more like management accountants).

The Internet opens the market so people can use low cost labour and services like Receipt Bank which (in my mind) is closing the door on traditional bookkeeping.

Technology will soon "talk" and data will flow direct (one businesses sale is another's purchase) - data already flows direct (e.g. Xero and bank feeds).

As regards outsourcing, research shows that for every job lost more than one is created. We need to embrace globalisation and develop (protectionism never works) and my guess is you buy plenty of things with an overseas input. Bookkeeping and accounting jobs are not immune.

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It all sounds wonderful Bob, but fortunately I still see enough technophobes and people who are more interested in plastering walls or running a shop than they are in doing any of the paperwork. They realise that's not their strength with or without new technology and outsource it to the local bookkeeper.

I'm pretty sure these are the same people, doing the same things for the last 30 years and show no signs of moving on. All good for me and others like me.

I see what you're getting at, and as technology gets simpler to use and cleverer there will be people who will embrace it, and everything it can offer them. Luckily I still think there'll be enough of the others who shy away from it to keep me happy.

I also agree with Shaun, and have said it before but it's not the typing in the figure that has the value, it's knowing where to put the figure.

I'm sure I posted something similar to this here before, but here goes:

A car mechanic is called in after every other mechanic failed. He listens to the engine for a few minutes, then hits it with a hammer. Lo and behold, the engine starts humming like a kitten. The mechanic turns around, gives the car owner his bill for £500. The owner is flabbergasted and demands an itemized breakdown.

The bill says...

'£5 for hitting it with a hammer, and £495 for knowing where to hit it.'

Surely this epitomises the value pricing you keep speaking about Bob?

Kris

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Protectionism never works... Mmm... That's only true if everyone drops protectionist barriers.

The situation that we currently have is that the world is milking the UK.

I work closely with outsourcing companies and I lose track of the number of times that outside the office Indian workers have ridiculed the UK.

In India one of their banks offshored IT development and it caused a national strike of the Indian Banking sector.

Just to emphasise for anyone else reading this, please do not misconstrue this discussion with any form of racism which I absolutely abhore. To quote the Godfather, this is just business, it's nothing personal.

I can hand on heart say that in my experience offshoring never works. Conversely where the Indian workers have been integrated en mass into UK businesses provided that they work with, rather than separate from the existing staff I have seen this work well (and badly but that was more down to the unrealistic expectations of UK managers assuming 1:1 correlation between UK and Indian staff but one needs to appreciate that the Indians work in a different way and management need to appreciate those differences).

Computer systems of different businesses have been talking to each other for decades. Look at the integration on deregulation of the Electricity industry. Its not a new concept and I had a lot to do with developing systems of different businesses that talk to each other.

What you are talking about is a ground floor revolution in thinking along the lines of the the development of the Credit card industry (something else that I had a hand in but only with chip card technology so I was a late comer to that field). The thing is that there has to be more of a driver to get everyone to sign up for it whilst I appreciate that the likes of Xero are building on that idea with the concept of build it and they will come. That has to be perceived as a very risky strategy based on everyone signing up for the idea rather than simply ignoring it and carrying on with things as they are now.

Everything that exists at the moment works. There will be improvements in small incremental steps to that over the next 20-30 years but I am not seeing that there will be any big bang bookkeeping is dead unless scare mongering makes people believe that such will be so.

With bookkeeping it is a profession still open to anyone willing to put in the time and effort into learning the subject (I would separate that from simply passing the exams). People cannot give that up and move to management consultancy which is a business in many ways closed off to those not brought up in that environment (I'm putting both of ourselves in that category Bob as we've both had big five exposure (appreciate that's now only big four)).

Doors that are open to us are not open to all and people cannot give up bookkeeping for a door that is firmly closed to them.


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Love the analogy Kris. biggrin



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I think you choose to miss the point Bob. I suppose it's easier to change reality than ones viewpoint.

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@Kris - knowing where to put data is one up from data entry, what it means is another step. But, just to put this into context we have a seminar being delivered tonight called "The numbers that really matter" which starts with the message "accounts are worthless".

Managing a business using financial data is a waste of time; measuring profit doesn't help you improve it just like weighing yourself more often doesn't help you lose weight.



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I think the point it, though bob, while HMRC require this financial information by law, businesses need to continue to produce it. It's irrelevant whether it's the most worthless waste of time on the planet, it's off to the pokey if you choose not to do it. And that means putting the figures where they are supposed to be and not where the owner thinks they ought to go.

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@Kris - I accept accounts are needed but they are not value which is what this thread is about; the profession being squeezed.

More and more business owners will comply with what is needed online, that is the way things are going. And, they will be rewarded with low cost service. The only option for bookkeepers and accountants is to add value and that is non-financial numbers.

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To be fair Bob, I'm not sure the thread is about value, I see it more about the blurring of the role of bookkeepers and accountants. I do agree that we need to add value, but I disagree that the value is always to be found in non-financial numbers. Though I'm happy to wait until next week when you will see the value in something else.

Your sense of how to add value at this time may be true for a small number of business owners. My clients tend to see value in the speed of the work, the accuracy, the ability to have a coffee and a chat about their business, dealing with a human.

Lets face it, Crunchers saw value in being bookkeepers, then accountants, then alternative accountants, now some kind of consultants. Don't you worry that the franchisees will start to get dizzy?

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@Kris - you seem upset?

Speed, accuracy and coffee are minimum entry points - like toilets in a hotel.

The chat is where the value is - low value is talking about the numbers in the accounts - higher value are ideas and insights to help clients improve the numbers.

The problem is that one to one chats are expensive, which is why we do seminars and soon videos. This enables micro/small business to tap into knowledge that only bigger businesses usually only have access to.

With the Credit Crunch, recession and new technology (all the time) there is a lot of change happening. Crunchers are just responding; traditional bookkeeping/ccounting is not the place we want to be.

You can call it "some kind of consultant", I'll call it trusted advisor.

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Not upset at all Bob, the problem with forums is that it's sometimes easy to confuse how something has been typed because you can't hear the tone or see the body language.

While speed, accuracy and coffee may be minimum entry points to you and I, there are still many out there who don't meet this yet.

I can see a value in videos, still not sure about seminars, but I still prefer the one to one time with my clients. I accept that this is not possible when practices get bigger but I find it's one of my strengths at the moment and it helps me keep my feet on the ground. Every one of my clients are different and have different needs, issues and aspirations. To try to group them together and address these as a group would be to fail them in my opinion.

Most decent bookkeepers are seen by their clients as trusted advisors, to use it as a USP for Crunchers is just really spin.

Personally, I don't think the end is in sight for us "alternative bookkeepers" and while I can make my living with that, I'll leave the spin doctor antics to others.

Kris

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@Kris - can I take it that you are positioning yourself as an "alternative bookkeeper"?

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BobHarper wrote:

@Kris - can I take it that you are positioning yourself as an "alternative bookkeeper"?


That must be Peasie, he's got a sheep as his Avatar! wink



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No Bob, I'm happy being what I am, and offering the services I offer. I will continue to call myself a bookkeeper, but if there is anything to come out of this thread it's that we still don't have total agreement on where bookkeeping becomes accountancy and whats in between. I think it's somewhere in that grey area between the two I sit, which is why I said alternative bookkeeper.

I think we operate at different ends of the same spectrum. I am happy dealing with the sole traders who have little or no interest in paperwork but know they need to get their accounts completed for the tax man and maybe lenders. Very often they struggle to send invoices to their customers. They instinctively know if they've made a profit or not and are happy if they never have to look at or understand a financial statement. They may never grow and hit the big time, but often they are only looking for a better lifestyle not the high life. They want the occasional chat about buying a new shop, or a new van. They want to know how best to get the guy who owes them to pay up.

Crunchers seem to be looking towards the other end, where people are happy to do their own bookkeeping with some support, and then have you sell your consultancy, or trusted advisor services to help them grow their business. I imagine your clients are very different to mine, which is why some of the things you see as opportunities and threats are not even a blip on my radar. My clients are not going to abandon me for receipt bank (god knows, I've tried).

Kris



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