I am about to do some marketing and thought I would target specific trades as oppose to sending out to random trades. My question is when you do this do you send out a generic letter or to you adjust the letter according to the trade you are sending it to?
Like if I have experience of one specific trade would you put on your letter that you have experience in bookkeeping for that specific trade?
Yes, if you have experience of doing work for clients in that particular trade then I'd certainly highlight this. Although it may not really be necessary chances are that the client will feel much more comfortable. Good luck.