I have got some flyers printed up now I have to work out how to go about distributing them.............
Obviously I will take them round to every local business but I have no idea how to go about getting them to self-employed people - other than posting them through every letter box.
Has anybody done this? how did you go about getting the flyers out there?
1) Sunday morning walking around a housing estate looking for houses with white vans in the drive.
2) visit start up industrial estates and shared office blocks with high turnover units
3) Leave some flyers and cards with the local chamber of commerce
4) Go stall to stall in the local indoor market
5) Post through the letter boxes of all local accountants
sure you get the general gist
now wait three weeks and repeat.
First time through the letter box you are unlikely to even be read.
Second time through the letter box the memory of seeing your flyer before even if they cannot remember the first flyer will see you embedded in long term memory.
leave it a couple of months and then go for a third hit.
Ensure that your name appears in other places locally such as a card in the newagent window or chip shop business card wall.
Advertisig doesn't have to be expensive but your name has to be noticed repeatedly from different sources in order to establish you and your business in peoples minds.
Hope that helps,
Shaun.
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Shaun
Responses are not meant as a substitute for professional advice. Answers are intended as outline only the advice of a qualified professional with access to all relevant information should be sought before acting on any response given.
Thanks for your help. I have gone through the yellow pages and made a database on excel of self-employed peoples address so I can deliver in each town - long job but the best I can come up with.
Best way is to leave a bundle, say 50, in places such as
1. Hairdressers
2. Newsagents
3. Cafes
4. Builders Merchants
5. Burger Style Vans
6. Petrol Stations
What you want to do is target places where there is a large volume of people passing through and if they are interested they will pick them up.
Doing it the way you are doing has 2 drawbacks
1. Time taken to build the database
2. Time taken to deliver (as you are only delivering one with each delivery)
Think how much quicker you will deliver 10k flyers in bundles of 50 or 100 (if 100 you only need to do 100 deliveries) compared to 10k individual deliveries.
You want to target people that are interested at that time. If you leave them the choice to pick up they will pick it up if they need it. So you might get 500 people who scan it in the garage (and maybe only 5-10 will pick it up as they are looking for your services at that moment). If you can get a 0.01% enquiry on 10k worth or flyers (or 100 enquiries) then you are doing well. You are more likely to get 10 enquiries.
This was my first marketing ploy over a year ago. Took about 2 days going round places like the above delivering the flyers and got a total of 7 people signed up via it of which 4 are still clients.
I'd be careful putting leaflets on peoples vehicles.. you don't want them trying to blame some damage on you. Or, you might actually lift up the wiper and it snaps off! Plus, you don't want your number blowing about the street so that any old (insert your own word here) can prank call you. :)
