I’ve been looking in the local phone book and newspapers for a list of all the accountants and book-keepers listing their services. How do you compete with all the competition? My town seems saturated with accountants and book-keepers!
There may be many accountants, book-keepers, tax advisors and financial management co’s in your town (not even taking into consideration those that don't advertise in phone books and newspapers because they don't need too!) but think of all of the businesses in your town, and I feel that you will conclude there is room for one more bookkeeper.
New businesses also start every day. Many accountants and book-keepers in my local area don't even take on new clients because they are already overloaded. While you have the time, offer more a personalised service, in order to gain an competitive advantage. In a few years you may find that you too, are not taking on more clients and/or can't offer the same level of personalised service you can now.
Paige, you may want to consider marketing yourself to some of the other bookkeeping services, especially the smaller ones that are run out of homes. Send a polite email saying you are new to the business and could use some advice and offer to take the other bookkeeper out to lunch. Be sure to thank him/her for your time and offer your business card.
The next time that person finds him/herself overbooked, s/he may just toss the referral in your direction.
I was wondering the same thing - whether there is too much competition in the market. IT does seem like people find good bookkeepers and stick with them for years. This is great if you have clients, but not so great if you want to break into the field.
Another option is to join local professional associations and keep your ear to the ground for news of any bookkeeper who may be retiring or cutting back. If you hear about such a business/individual, introduce yourself and explain that you're just starting out and would be happy to accept referrals if that person needs a place to refer his clients.
Granted, this is kind of a thin line to walk. You need to watch the tone of your communications or you'll end up sounding less like a helpful resource and more like a circling vulture!
