I did look into emailing prospects but you've got to ensure you have their permission first, otherwise your email could be classed as spam. I even looked at purchasing a mailing list, but in the end (for the above reason) I decided against it.
Thanks for the reply and for the advice, I thought email would be an effective way to advertise but I guess as there is so much email flying about these days, I would be competeing against the spammers too !