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Post Info TOPIC: Feedback would be interesting


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I am involved with Crunchers Bookkeeping Franchise and over the last couple of years I have watched with interest the experience of our franchisees.We have a mix of accountants and bookkeepers.

There are a number of interesting observations which has led us to adapt our strategy and regardless of Crunchers I wonder what bookkeepers think.

Basically, we believe:

1) Being perceived as just a bookkeeper has not done our franchisees any favours

And

2) Accountants are not want too much control

There seem to be too many bookkeepers offering their services at very low hourly rates.

Yes, it is possible to differentiate but harder than it need be if you are seen as a bookkeeper. So, our strategy in our marketing is to focus on management accounting issues which we believe have more value.

As regards accountants, they seem to push bookkeepers down and do not want to work strategically. Some offer low priced bookkeeping just to win/secure the client. So, we are going to offer year-end accounts and tax returns as an add-on service.

I am working on a report which will go into more detail; anyone interested reading the draft and/or giving me feedback can email me bob.harper@welovebookkeeping.co.uk but it would be interesting to hear what you think about accountants and being able to offer year-end accounts and tax rerturns.



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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants



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Welcome back Bob,

I've never had any great issues with any of my local accountants. As far as the 'just a bookkeeper' comments, you'll know as well as me that neither bookkeeper or accountant are legally protected titles. Therefore, legally, anyone can call themselves a bookkeeper or indeed an accountant. This leads to the boundaries between the two becoming increasiningly blurred.

I do agree that bookkeepers need to be able to offer a wider range of services to remain attractive to the client, but we also need to remember our core skillbase.

I disagree with someone pretending to be something they are not. So although legally anyone can call themselves a bookkeeper or accountant, there are expectations from clients at the skill level each of these titles carry. This also goes for accountants promoting bookkeeping services, as well all know that accountants training doesn't always lend itself to bookkeeping.

I don't think year ends and tax returns are a great issue to expand into though, there are many on this forum who have been carrying out these services for some time.

Regarding point 2, I don't really understand what you are trying to say.

Kris

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My personal view is that the title bookkeeper does not describe what a lot of "bookkeeepers" do. Which is one of the reasons I like the AAT description of Accounting Technician.

In my mind there are three main tiers to the wider term accountancy.

1st level: Bookkeepers, people that do the day to day record keeping for a business, they may also do payroll. They can be employed or self employed and work for any size of business and will supply the necessary information for others to produce final accounts and statutory returns etc.  There are a high number that fall into this catagory and are happy at this level.

2nd level: Accounting Technician, people that cover the role of bookkeeper, prepare management accounts, final accounts and complete statutory returns up to un audited accounts. Will probably do payroll as well. They will probably be self employed and have micro and SME businesses for clients. Being closer to the coal face they will have a good understanding of the business and can sort out problems as they happen, not after the event

3rd level: Accountant, people that generally do not get involved in the day to bookkeeping but will use and interpret the information to produce management reports, final accounts statutory returns, most likely including audited accounts. Services may also include payroll bureau. They will also advice on tax efficiency and other higher levels financial advice. They can be employed, or in practice. If in practice, will probably employ bookkeepers/ accounting techs.

I consider myself 2nd level and feel that I fill a niche. The most common thing I hear is, that accountants are to expensive for the level of business most of my clients have. Bit like using a sledge hammer to crack a nut.
I actually dont believe accountants are to expensive, they just may not be the right type of accountancy professional for a lot of the smaller businesses.


Little caveat. These are very broad statements and just my hastily cobbled together opinions, and hopefully do not come across, as anti to any group.

Bill

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Bill,

I think your comments are pretty much spot on and not disparaging to anyone. It's a fair assesment to say the provision of accountancy services is a three tier profession.

It's pretty clear to me that there's a level of advice I wont offer - tax planning , business conversions from ST to Ltd Co and allways refer my clients on to an FCA who subbies a lot of his "level 2" work to me.

A lot of the work I've picked up lately is from businesses who felt they had little support from their accountant. They felt they weren't being takes seriously enough. To agree with Bill again - that's where Accounting Technicians / Super Bookkeepers come in.





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Hi,

Interesting points here, Wella I'm interested in that you say Accounting Technicians would probably be self employed, most AAT members are employed I thought? Or are you thinking these are non AAT members using this title?

Most ICB bookkeepers offer payroll. Maybe you need to split Level 1 into un-qualified and Certified Bookkeeper?

It is something the ICB is trying to do, first is to try and separate qualified from un qualified, as Kris says, anyone can call themselves a bookkeeper or accountant, which personally I am very against.

I think with franchises you have to be careful who you use. The ICB has come across franchises that sell to any 'bookkeeper' qualified or not. These don't work, and can come across as just an advertising agency. It is also hard to give advice if you have a wide range of standard across your bookkeepers.

The franchises that work are ones that make a point on the standard of bookkeeper they use.

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ICBUK wrote:


It is something the ICB is trying to do, first is to try and separate qualified from un qualified, as Kris says, anyone can call themselves a bookkeeper or accountant, which personally I am very against.



Hi James,

Is this something that ICB is going to campaign against?  What is the official line from ICB on this matter?

Maybe Garry can have a rant about it to kick start things :-p

Kris

p.s. I do agree with Bill, but correct me if I'm wrong, Bill, but your accounting technicians are not necessarily AAT, but just those with a higher skill level than the basic bookkeeper, am I right?

 



-- Edited by kjmcculloch on Monday 1st of November 2010 10:17:07 AM

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Kris McCulloch 
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Its something the ICB has been saying for years, and when the ICB was first started it got a lot of support from the then government.

About 4-5 years ago it was thought the MLR would sort this, forcing accountants and bookkeepers to be registered with a professional body.

Unfortunately HMRC stepped in as too many accountants and bookkeepers were not able to meet the required levels and they were worried about mass unemployment or something.

So now the plan it to hit accountants, banks, and small businesses. ICB is building a relationship with FSB (Federation for Small Business) and now has a column in most of their newsletters about using ICB members. Lloyds TSB sponsored the last ICB conference and we are trying to get them to have more involvement, but banks are very big and this will take time.

And accountants as mentioned on one of my other posts, the ICB is trying to build some club/membership thing to encourage integration with the two sectors.

Also don't forget ICB members reading this, tell potential clients that your ICB registered, that it's the hardest bookkeeping body to join, that you have qualifications, insurance, tech and legal support etc etc.

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More good news from the ICB, this'll become a habit. Seriously, it's good to see.

Kris

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kjmcculloch wrote:
Maybe Garry can have a rant about it to kick start things :-p

What happened to October?
Just when you mentioned Gerry ranting I realised it must be time for another ICB newsletter.
I know the last one appeared in the middle of the month rather than at the start - it seems that October has been and gone before I even noticed it.

 



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ICBUK wrote:

Most ICB bookkeepers offer payroll. Maybe you need to split Level 1 into un-qualified and Certified Bookkeeper?


I thought you couldn't say you were a ceritified bookkeeper until you had passed level III ?

 



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kjmcculloch wrote:

 

ICBUK wrote:
It is something the ICB is trying to do, first is to try and separate qualified from un qualified, as Kris says, anyone can call themselves a bookkeeper or accountant, which personally I am very against.

p.s. I do agree with Bill, but correct me if I'm wrong, Bill, but your accounting technicians are not necessarily AAT, but just those with a higher skill level than the basic bookkeeper, am I right?


Yes Kris I was using the term more as an adjective description of a higher level of bookkeeper, with enhanced skills, rather than the AAT qualification but I also like Tony's Super Bookkeeper (Going to start sewing my logo into my lycra, caped outfit). I seem to recall reading that the ICB are against changing the title bookkeeper, which I agree with but it wouldnt hurt to have a better description for the highest level. As Bob from crunchers was aluding to, the title bookkeeper on it's own, may prevent potential clients from contacting us.

I also agree Kris, that it is good to see a more proactive stance from the ICB (they must keep the momentum going James). To be honest a few months ago, I could have easily jumped ship to the IAB but I am not now.

Peasie, have you signed up for email notification of the newsletter?

Bill

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Wella wrote:
Peasie, have you signed up for email notification of the newsletter?

Yes - I get the newsletter by email.
I was receiving it by email in the early part of the month. The October's edition appeared in the middle of the month. Well, it appeared in my Inbox in the middle of the month.

 



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I agree with Bill, Again. I had a heated conversation a short time ago with James and I was seriously considering leaving the ICB, but as I had just renewed my membership I was sticking it out until renewal. But given the latest changes I may stick around for a while, it looks to be starting to become quite a progressive organisation. Even if Garry's rants do annoy me slightly.

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Mine arrived on the 14 October but I did spot it on the website before

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Hi,

We aim to get the newsletter out within the first working week of the month. October was delayed by 1 week (making it mid Oct due to the way the dates fall) due to a few of the stories we wanted to get in.

November is being proof read now and should be out in the next couple of days.

With regards to spliting the Level 1 bookkeeper I think I was probably over simplifying it sorry. Probably need 4 levels:

Un-qualified
Sage certificated
Qualified
Certified

Where do you put experienced? Probably aligned with Qualified?

I like the idea of a cape, maybe something to add to ICB merchandise alongside the tie and mug :)

The title bookkeeper is fine, just some people have used an un-qualified bookkeeper and have bad stories to tell. We need to get the point across that the ICB is a whole other league of bookkeeper.

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I don't like the idea of sage certified myself. It suggests that you can only work one piece of software rather than being a proper bookkeeper. As we all know sage once dominated the market, but they days are (thankfully) long gone and there are a whole host of other software that can do the same, and sometimes, a far better job.

I think you can introduce too many layers that result in confusing clients even more than they already are. To introduce these layers we, as an industry, would first need to agree across the board on the titles and spend a fortune in terms of time and money to educate the public. You need to ask yourself if it's really worth it?

Kris

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Kris McCulloch 
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The views expressed in this post are my own personal (HRA protected) views, and are not representative of any organisation I have any involvement with.


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Hi Kris,

I didn't mean that from an ICB point of view, I meant those are the levels currently in this sector. Replace Sage with any software provider.

Ideally there would only be:

ICB Associate
ICB Member
ICB Fellow

But it could be a while before that happens

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Anna

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Yeah James, I was talking about the industry in general too, rather than just ICB.

Kris

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Kris McCulloch 
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