If it's possible i would like to suggest at least some kind of price-list with the list of services. If it's attractive it will give to clients some good reason to get connected with you.
Hi Jumbo (or is that Stephen) Welcome to the forum!
I have had a quick look at your site and the general content looks good although I wasn't sure about the font used as it seemed a bit cramped and was a bit difficult to read. Not sure about the suggestion of putting a price-list with your services as it will very much depend on the individual job and how you intend to charge (i.e. fixed price or by the hour).
I studied proof-reading a few years ago, so now here comes the typo mistakes I spotted! lol
Home Page - 4th bullet point - should read "preparing your VAT return" not prepare. 1st paragraph - 2nd line - take out the "is" before "just what your business needs". It reads better. 6th paragraph - 1st line - take out "is" after "no matter how large or small your business". Again it reads better.
Referral program page - at the end of the first line - "there" should be "their" Paragraph under the bullet points - second line - there should be no apostrophe in motivators. In the How it Works paragraph at the end of the second line you have only one "r" in referral.
As I don't have a website myself perhaps someone else could advise you on the content.
First off ... beware of those Google ads, they could be leading potential clients away from you.
Your referral scheme ... at first glance it looks like you could be giving away 20% of every invoice. Potential clients might wonder what your prices might be if you can afford that.
As a potential client, I think I would rather negotiate a 20% (or even 15%) discount for myself.
-- Edited by ProBowlUK on Wednesday 17th of November 2010 10:21:20 PM
Thanks for the feedback guys. I really appreciate it.
@pauline I've changed the font but still seems cramped, I'll look at how i can alter that. Thanks for the proof reading.
@ProBowluk The referral scheme offers the discount on the 1st invoice only, Is that how it reads? Or have i laid a potential banana skin for myself to slip up on?
@Peasie - Yes, it is one of those free websites. You get what you paid for!
Thanks again for the feedback its very much appreciated.
I too am a Book-keeper from Ashford, Kent. Yep it does seem abit cramp - however I alway's believe that showing too much info can put customers off.
Keep it simple let them think what else you do or what you can do or how much you charge, make your website stand out.
If you ordered fish n chips for say £5.95 then you would expect fish n chips only for £5.95 because that's what it tells you in the menu - BUT! if your fish n chips turned up with peas and bread n butter with it, then you would be thinking what a great value for money!...get my drift!
Jumbo, maybe you can change the theme a little and push those Google ads down a bit. That would certainly help.
Having a website is great, but fairly useless if no one can find it. I will be launching a course in a few weeks that will show you how to get on page 1 of Google for a search term that is relevant to your clients. Send me an email: quentin at AccountingForEveryone.com if you are interested.
Sometimes having a website is never enough, just be prudent about who offers you advise about courses or how you should have your web site looking like, theres plenty of other places that you can advertise which you to can still mention your website.
Newspapers, yellowpages, gum tree, leaflets or sometimes these little advertisement books that you can pick up for free but will cost you about £25 per month. I don't think I would use a free website, spend a bit and make yourself stand out. I'm sure theres some good website companies which can help you. you could always speak to a few book-keeping companies and get ideas.
Yes, if I were you I'd improve the fonts and get rid of the Google ads. Unless you get a lot of traffic you won't make anything worthwhile from having them there.
To improve the site optimisation I'd put some meta keywords and a meta description into the head tag. Google it if you're not sure but it's pretty straightforward.
Just to add to the good comments already put forward, I would personally not have the referral programme details, front and centre, where your prospective clients are looking. It mixes the message you're trying to put across.
The website is your shop window for customers to gaze into, so I believe that everything you say there should be for them and them alone. Commercial arrangements should be discussed/advertised elsewhere.
Welcome to the forum!
