I have just started looking at using twitter for my business having attended a social networking seminar last week.
I am not sure if any other book-keepers think this is a good way to promote our businesses, but as its free (other than our time) I think its worth looking into.
I started looking on twitter for local book-keepers and found that this forum had an account.
If anybody has any experience or thoughts on the use or usefulness of twitter please join this thread.
It is OK, but time consuming. I have found Facebook to be a better way to connect using their Facebook Page option (choose the business option, not the community one).
Add a Facebook Like button to your website as well as a Twitter option. That way your visitors can do the work for you (assuming they like what they see).
Another useful thing to do is to add a signature that includes your website address to all email you send, and posts you make on forums (such as this).
You can add a signature on this forum from your 'User Details' area (the link is above in the blue bar). When that opens, select the 'Signature' option on the left. Select the Advanced Editor option on the bottom right so you can attach a link to your signature text (see mine below for the finished result).
The real key to get more business is in your website and spreading the word (using Twitter, Facebook and other web 2 properties such as YouTube).
The goal is to get people to link to your website. That does two things: 1. Gets you more visitors 2. Makes Google and other search engines see your site as an authority site (and sends you even more visitors)
With a good campaign, you should get all the business you need within 3 months.