There are soooooo many threads here about marketing, I wondered if folks would be interested in this fella I came across on LinkedIn.
He has a 12 month programme for if you need 1:1, but it's more the ebook I thought was useful. Lots of nice bullet points that are easy to follow and he specialises in professional services people, rather than being loud and huggy sales type (shudder).
I hoped it would be helpful. Having spent rather a lot of time reading through the forum back posts, a lot are to do with marketing. Or non-billable hours as they should be called.
You can learn a lot by looking at what he does as well as reading what his says. So, write your e-book about an emotional hot-point and have a lead capture Website dedicated to it.
Sign up and see what happens in terms of relationship nurturing and follow up.
Well, I've had a look and a lot of it makes sense. I am actually beginning to understand value pricing, to the point I am about to lose my quote system from my website and replace it with some sort of lead capture system, though I need to spend some time deciding on the 'carrot'.
What are your ideal client's three biggest problems? That presupposes you have a very clear definition of your ideal client and that you have asked them.
