Just had a telesales call from the local radio station. Audience is approx 35,000 and they're offering a monthly campaign for a cost of £265 p/m. Said I wasn't in the position at present to sign up, but to call back in a few months.
I've never tried Radio advertising as I thought it would be too expensive, but £265 whilst not cheap doesn't seem over the top. I'd be the only book-keeper/accountant advertising which would be cool.
Just thinking it may be worth a go later on in the year when the tax deadline is drawing near?
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Stuart
Birmingham City FC - Blues is my religion St Andrews is my church
Stuart - first, don't you think isn't it funny that a radio uses telemarketing to generate leads? Second, there is probably a much better way to spend your money. For example, Pay-Per-Click advertising, investing in SEO and telemarketing.
But, if you do give it a go I'd be interested to hear how you got on.
I would have thought bookkeeping was the wrong service to advertise over the radio as most businesses who require your services will not be listening to a radio. I would say internet advertising would be more beneficial because if someone requires your services they actively seek you out.
Just thinking right now about local builders, gardeners, cleaners listening to the radio in their van going to jobs. Couriers again in vehicles, many offices have local radio on, hairdressers sometimes. Then you have the people who work from home, or have a day off and are in the car.
I think there's probably more people listening than you think.
Many small busines owners do have the radio on during the day (which is something that I personally find abhorent).
I think that so long as one stayed within s250 of the IFAC code of ethics with any advertising then it may work but my reservation would be would it be worth £265 pcm to your business over other means of advertising and I'm really not seeing it although as Bob says it would be an interesting experiment.
TV and Radio advertising for big four firms works in the US with TV adverts even aired during the superbowl so the idea can't be completely off base.
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Shaun
Responses are not meant as a substitute for professional advice. Answers are intended as outline only the advice of a qualified professional with access to all relevant information should be sought before acting on any response given.
Responses are not meant as a substitute for professional advice. Answers are intended as outline only the advice of a qualified professional with access to all relevant information should be sought before acting on any response given.
I like the idea of radio advertising, and really think it could work in my local area as I don't know any accountants or bookkeepers currently using this method. But in reality, the cost is too high in my opinion, although I have to agree that it would be a fun experiment - if it was somebody elses money!
I take it this is a Birmingham local station, price sounds good and something Training Link may be interested in, you couldnt be good enough to send me the details?
d.campbell@training-link.co.uk
Cheers. Did you go to St Andrews on Wednesday? Bet you were gutted but on the other hand with the transfer ban imposed it is a good thing you were not promoted, I have heard on the grapevine that Yeung is about to sell up.
