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Post Info TOPIC: Google Adwords for Bookkeepers
Stuartbham


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Google Adwords for Bookkeepers
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I'm currently in the process of getting my website SEO'd for natural searches. However I'd be interested to hear whether any bookkeepers on here use Google Adwords as part of their marketing mix?



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Stuart

Birmingham City FC - Blues is my religion St Andrews is my church
kjmcculloch83


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I used google adwords when I first started. I'm sure someone will be along to tell me I'm wrong, but it seemed to me that google crawled my site quicker when I started using adwords.

Kris

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Director and Co-Founder of The Bookkeepers Alliance

 
Sweetpea


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Hi Stuart,

I have been using Google adwords and I had quite a few phone calls straight away. Couple of months later I have cancelled my D/D with Google and paused my ad and since then I have not had one phone call.
I am thinking to start my ad again. If you are thinking to use Google adwords I think is a great tool you just need to keep an eye on what you are spending.

Laura

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www.lhowardbookkeeping.co.uk
BobHarper


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Stuart - if you use PPC make sure you use/test sending people to different landing pages and use/test different conversion tactics.

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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants
JohnBoy


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Hi Stuart

I spend approx £1 per day on my local search terms with google. This gets me between 2 and 3 clicks per day, from which I estimate I take on 2 to 4 clients a month. Not setting the world on fire I know but I'm happy with the results.

As Bob mentions, I would recommend testing different adverts and also landing pages within the site. 



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John 

Full Time Book-keeper, Dad of 3 Teenage Girls, Part-Time Taxi Driver :)
MarkS


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£30 a month advertising to generate 2 to 4 clients is advertising worth paying for.

Depending on the work involved if 4 clients this could generate fees of anything from £1k to whatever.  So advertising is effective.

Regards

MarkS



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Mark Stewart CA

http://stewartaccounting.co.uk/

Providing accounting, bookkeeping, payroll and tax services to small and medium sized businesses across Central Scotland and beyond.
BobHarper


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Stuart - I forgot to mention, setting your Website for SEO is just a small part of SEO. If that's all you do the chances are you probably will not get any results. You need lots of good content (as defined by clients) on your Website, off-page activity and links.



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Bob Harper
Crunchers - The fixed fee accounting franchise for bookkeepers and accountants
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