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O.K getting a bit ahead of myself but I aim to set up my bookkeeping practice in a couple of months time after gaining level 2 i.c.b with self-assessment module.

I already own and trade in another service sector but like my trading name and hope to use my existing "brand" name as my new business name. However after doing a quick google search i have discovered that there is already someone trading with my chosen name, although as an accountant and trades as an Ltd company.  Additionaly they are not a million miles away from me, around 35 miles, so i just wanted to guage peoples opinions and thoughts on trading under a slightly different name, ie my "brand" name followed by Book Keeping & Acccountancy Services Ltd.

Richard



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Hi Richard,

There's nothing to stop you having a trading name similar to someone elses.  Do a search for A1 Accountant and you'll see.  I'd be wary about using a similar name to someone so close though.  What if they get a bad reputation?  Are you confident folk could tell the difference?  

Kris



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Hi Kris

Yes that thought had crossed my mind, its just i have become rather attached to my "Brand" name but i am going to give it some careful consideration and not make any rash decisions.


Richard

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Its a very good question though.

you can stop people trading with similar limited company names but sole traders seem to able to get away with blue murder by comparrison unless they purposfully try to deceive.


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Yeah but Level 4 AAT covers all that, i'm not sure about the ICB IAB quals but i don't think they stop at trial balance lol.

 

That's what i meant, either calling your business 'bookkeeping & accounts services' or 'bookkeeping and accountancy   services'

It doesn't seem to matter as long as you are confident in the work you undertake. I don't think Joe public will care either way.

Does one name sound more professional? I suppose that's down to the type of client you are after, which in turn will be down to what you know, what you can do and what you are comfortable with.

BTW i am now ever more slightly confused as to whether the higher levels of the lower qualifications are bookkeeping or accountancy. 

If i can pick up a chartered study book and understand what is going on due to previous study of a bookkeeping qualification then either the chartered qualification is bookkeeping or the bookkeeping qualification is accountancy lol dizzy............

-- Edited by Spamkebab on Saturday 23rd of March 2013 03:18:37 PM



-- Edited by Spamkebab on Saturday 23rd of March 2013 03:25:25 PM

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Hello, I am not sure if this will help but I believe that anyone can use the word 'accountant' in their business name but only qualified people can use the words 'chartered accountant'. Is this true?

Regards



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Kinda. Although the term 'accountant' is not legally protected, if you are a member of a professional body they may not allow this. ICB don't, and rightly so. You also need to ask yourself if you feel it's morally right.

Kris

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Yes, unless your professional body has stricter rules.

Also the various bodies protect their names to prevent inappropriate association.

There is of course also the proviso that the law as it is today will not necessarily be the law as it will be tomorrow.

I think that the ACCA and ICAEW have currenly given up on their campaigns to get the word protected in law after the failed attempt under the last administration in 2010 where the Government response was that protecting the term would have too adverse afect upon too many unqualified practices.

What about proecting the public from people calling themselves accountants that are not!

Then again, even when you go to a chartered firm that does not mean that the person looking after you is qualified or even working their way towatds qualification. And thats not just office juniors. When you look at the letterheads for a chartered firm check the letters after each name. The public assume that the partners are qualified but the reality is that only a percentage of them have to be.

All in all it's a funny old business where one set of people give up their lives and small fortunes in order to get qualified whilst others just hang a name on the door.

When an accountant messes up it makes no difference to the public what their history is. They are simply referred to as an accountant and in the public perception the whole profession is tarred with the same brush.

The above said, they were not unqualified's that gave the world Enron, Worldcom, Tyco...

kind regards,

Shaun.

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There also some protected words that cannot be used in a trading name either.

International, British, Group, Holdings, English, Scottish, Wales, King, Royal, are just a few but there are a lot more.

Although these are listed for companies, there are restrictions for soletraders too. The name shouldn't imply something that it is not.

I am aware of one business that has Royal in its name (and it is not the owners name), which might suggets it has royal approval.

There has also been the case recently of the company that took over one of the defunct Woolworths stores (member of staff formed a company to keep others employed) and called it Wellworths. The owners of the Woolworth brand name ( a couple of mega rich brothers)

were successful in stopping them using it, as it was too similar to their own business name. Unfortunately the cost of changing the name etc made it impossible for them to continue,

 



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Hi Bill,

and also the unofficial list that wins a free HMRC inspection (or at least it used to when inspectors could still choose the businesses that they investigated).

I know that Pheonix was one of the names on the list but know that there must be others (otherwise why would the inspector that I was talking to have called it a list!).

And... Your professional body may also have rules that prevent use of other names for example my company used to have associates in the name but then I got stomped on and told that I was only allowed to have the word associates in the name if I did in fact have Associates.

kind regards,

Shaun.



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Shaun

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I've decided to use another name now as i feel that for the reason posted above that the other company is too close for comfort and i wouldn't want to be confused with another business, so i am in opting instead for my surname along with the rest.

However whilst i would not advocate the use of the name accountant in the business name if one was not a qualified accountant, i have seen quite a few bookkeeping businesses using the word "accountancy services" along with bookkeeping, i'm not sure of the i.c.b policy on this but am sure i have seen members use this wording, so what do others think about using this phrase?

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Well, what's the difference between Accounts and Accountancy services?

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On the grounds that the ICB state that accountants do not understand bookkeeping would it not follow logically that the ICB should ban their members from using the term accountant or describe their services as accountancy services.

lol. of course they won't. It suits their needs to state accountants are not bookkeepers whilst denying that their own members are not accountants.

Either stance denies the truth where there are people in both camps making a perfectly good job of offering the services of the other.

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Shaun

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Hi Neil,

Accountancy services covers the whole remit including financial accounting, management accounting, taxation services, preperation of prospective financial information, general agreed upon proceedures, etc.

Accounts would be only financial accounting and related filing.

The only things that accountancy services would not cover are statutory audit and insolvency which require specific qualifications and licences (and both are protected in statute where accountancy is not).

kind regards,

Shaun.


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Shaun

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Which is basically what I was saying in the previous post.

There are bookkeepers working perfectly well as accountants and accountants working as bookkeepers.

However, the ICB argue that accountants cannot do bookkeeping so logically that must mean that bookkeepers cannot do accounts. lol

Reminds me of the union that I was forced to be part of years ago where the employer offered x amount but the union that was supposed to represent us argued that we should actually get less than was being offered as the differential between front line workers and management was too high and needed to be redressed...

And I was being forced to pay to be part of that!!!





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Shaun

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Your reply grew somewhat whilst I was replying.

To my mind bookkeeping is the foundation of accountancy.

They can no more be seperated than can a tree from its roots but the bookkeeping bodies would have us believe that they are quite different.

You've done the perfect crossover qualification to understand that better than many Neil.

Hypothetically I can see no reason why someone could not start at ICB and end up Chartered by keep building upon their knowledge. The real issue is that professional bodies on occassion actually get in the way of the profession rather than help the people who want to (and have the capability to) progress.

The reason behind that... The professional bodies are big businesses and the competition between them is feirce.

In the perfect world there would only be one qualification (and it would be called ACCA lol) and everyone would be a bookkeeper until they were an accountants (which is the basic thinking behind regulation 8).

Unfortunately we live in a far from perfect world and have to live with the mess that many organisations all looking to secure their own slice of the cake create.

Ooh, that turned into a rant...


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Shamus wrote:



In the perfect world there would only be one qualification (and it would be called AAT what else) and everyone would be a bookkeeper until they were an accountants (which is the basic thinking behind regulation 8).

Unfortunately we live in a far from perfect world and have to live with the mess that many organisations all looking to secure their own slice of the cake create.

Ooh, that turned into a rant...


 I totally agree Shaun.



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Steve


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And how exactly did ACCA turn into AAT in a quote! Bad, bad, naughty Steve. lol.

The sign of a great qualification must be how protective it's membership is of it and whilst we all have the occassional issue over something that our professional bodies do I think that ACCA and AAT both come out of that statement quite well.

Seems a shame that the ACCA didn't stick with the first child AAT as CAT never took off to the same degree although I blame that on CAT not having a practicing certificate.

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Lol Steve, nice try.

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Grumble mumble

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Steve


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Sorry guys, I am a little bit confused,

after I have completed AAT ? What am I ? Accountant or bookkeeper ? A little bit of both ? :)

Does it make any sense to continue with ACCA after AAT ?

Does "abc accountancy and bookkeeping services could be" the name of my new business ?

Whooooaaa :) too many questions for a Sunday morning ! :)

Cheers,

Adrian

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Lol

I see this argument is still going on and will till the end of time or until we return to bartering!

ABC? Well Adrian they will get you high on the list if your company is registered alphabetically and on that premise how about Aardvark Bookkeeping and Accountancy services lol.

Or if you want to appeal to the masses then why no Budget Bookkeeping? Well it worked for Tesco until the horses were found lol.

Joking aside I am sure you will find a name that suits.

Dave


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TRAINING LINK wrote:

Or if you want to appeal to the masses then why no Budget Bookkeeping? Well it worked for Tesco until the horses were found lol.


 

Wait! What? Tesco were offering budget bookkeeping services, and someone found out they were using horses to do it?



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Lol Vince

A play on words not services as well you know!

Dave

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Hi Adrian.

on the are you a bookkeeper or an accountant question its really a neither and both.

You would be higher than a bookkeeper whilst having done all of the studies incorporated within the ICB and IAB qualifications.

Your knowledge base will give you firm foundations in the accountancy camp and MAATs are referred to as accountants except by other accountants as you will appreciate that there is a quantum difference between the 2-3 years to get to MAAT as opposed to 5-10 years for ACCA.

Basically the qualification is exactly what it says on the tin. An accounting technician and that is respected in practice as the foundation of moving onto a career in accountancy rather than being an end in itself.

That said, many set up in practice as self employed MAATs and refer to themselves as accountants.

The first three papaers of ACCA are very much AAT level IV sort of complexity but thereafter the ACCA qualification makes you really realise the difference in the qualifications.

50% in the exam is a pass mark but there is a reason why in some papers less than 30% obtain a pass mark. Whilst you may look at the exams and think I know how to answer that. The real trick is the amount that needs to be answered in three hours and it is more the time pressure than the knowledge that gets people (there are papers such as P2 where one could easily spend three hours on one question and you have at least 4 to do).

If you intend to set up in self employment ACCA regulation 8 will actively prevent you from offering anything other than bookkeeping to trial balance, VAT and Payroll (no accounts, no filing, no advice). Note that even if you are allowed to offer far more services under another qualification such as MAAT being a student of the ACCA takes precedence over all other memberships.

To gain a practicing certificate requires three years experience in practice under a suitably qualified accountant. Two years of experience must be gained post qualification but the 2 years post may be part of the 3 year requirement.

Audit and insolvency are different licencing requireing different burning hoops to jump through which is why many ACCA pratices do not offer those services.

For all the difficulty obtaining ACCA it is one of the most respected qualifications to achieve (right up there with ACA and CTA and there is reason behind that).

Your best approach may be to obtain AAT, get a job in practice and then do ACCA whilst gaining the necessary practice experience. Some employers will support this but many will not. Also note that you may need to change employers several times in order to cover all experience requirements.

The line about the name of the new business doesn't read properly so unsure what is being asked. Can you rephrase that one.

Hope that the above helps,

kind regards,

Shaun.

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Shaun

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Tut, you boys.

I had difficulty with the last question as he wants to call the company :

"abc accountancy and bookkeeping services could be"

assuming then the "could be" shouldn't be there I took the ABC at the start as just a place the real name here word rather than the name to be used with the real question being about whether he could use the phrase accountancy and bookkeeping services.

The issue that I had though was that I was making too many assumptions so wanted Adrian to rephrase the question.

... Aardvark, lol.

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Shaun

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