Hi, I hope I haven't already written about this (I did go back to all posts started but can't see anything)
I'm going back to sending out a couple of letters of introduction to businesses a week. I've done this twice and have and got and still have 2 clients with regular work this way, I haven't done it for a while...maybe a couple of years so I'm going back to it again.
Re-read my original template, urgh it's embarrassing to read!!
I can re-write the content, I've got plenty to say BUT it's the opening line. 'I would like to take this opportunity to introduce to you the services that I provide' sounds awful.
Does anybody else send out letters? what do you use at your opening line? I don't want to go over the top but that line above sounds so boring
Thanks
SORRY, I have written about this before.....SORRY I've just found the post
-- Edited by rachel_mclean on Friday 1st of July 2016 10:22:10 AM
never know, you might get some diferent advice this time. I'll not take a look for the previous one just yet until I've written a new reply.
Try to start the letter with a hook and then move on to a solution.
Questions work better than statements. For example a better opening line would be along the lines of "Are you finding that there just isn't enough time int he day to keep up with all of the documentation that your business needs to keep?".... That one sounds a bit corny but you get the general idea.
Then go on to hint (don't be too pushy) at how much better and easier their lives would be if they were to employ your services.
The whole principle is that much of the time business owners regard us as something that they have to have for legal compliance so sell them on the benefits to their bottom line and cashflow of faster payments, being on top of their business, etc.
Basically make them feel as though they are buying something that will really benefit their business rather than merely a service to reduce the risk of fines from HMRC.
Especially make them feel that their lives will be easier using your services than without you.
Worth noting that if your hook takes more than a single short sentence then the letter won't work as they will lose interest on the first line.
Use large fonts (11 or 12 point arial works quite well) as a page full of small writing makes some business owners feel that the letters too much bother to read... Might contain some really great info but they'll never know if they don't read it.
For the same reason, keep it quite short. By all means guide them to your site for further info, maybe even offer a free report of some sort that they can download from there to entice them onto your site.
Right, lets have a look which post you could be talking about... Several potentials out there but was it this one :
That one started on the letter and then went onto CRM so quite a useful thread to read if that wasn't the one that you've found.
Riight, what other posts were there this morning.
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Shaun
Responses are not meant as a substitute for professional advice. Answers are intended as outline only the advice of a qualified professional with access to all relevant information should be sought before acting on any response given.
